What is High Paying Keyword? Highest Paid Adsense Keywords for 2020 - If you are a publisher, chances are that you have used or are still using AdSense to display ads on your site. At one point or another you have thought of how to increase your earnings through more clicks. This happens if you have a good CTR, the ratio of users who click on a specific link to the number of total users who view an ad. You might have noticed that AdSense shows ads according to keywords in a post. CPC (Cost Per Click) is related to these keywords.
The reason that some clicks pay more than others, is the value of the keyword(s) used in a post. If you have high paying keywords in your post you will get high PPC (Pay Per Click). It’s important to note that having lots of traffic does not necessarily translate to more money, what you need more is traffic that engages with the ads displayed on your site. And above all, write content with high paying keywords, because ultimately Google AdSense pays according to topics.
What is Cost Per Click (CPC)?
Also known as pay-per-click (PPC), CPC is used by advertisers to bid for the amount to pay for a click on an advert. It’s used by advertisers to set daily and lifetime budgets, when the budget is hit, the ad is removed from the rotation for the remainder of the billing period. CPC, thus implies to the amount the website publisher will receive when a paid ad on the site is clicked.
Advertisers bid how much they are willing to pay for each click on Google Ads (AdWords), Google then uses complex algorithms to match publishers and advertisers. The websites with the largest number of unique visitors and that incorporate the most valuable keywords receive the highest CPC. The bidding and auction of ads is a continuous dynamic process, so CPC changes constantly.
What is High Paying Keyword?
A high paying keyword is that keyword that has high CPC that advertisers are bidding for. The companies behind these ads are big companies that have high customer value and can spend thousands of dollars just to acquire a customer. Having these high valued keywords will translate to more PPC income for you.
Here are the top 10 highest paid Adsense keywords for 2020 (by industry/niche):
Insurance $59 CPC
Gas/Electricity $57 CPC
Loans $50 CPC
Mortgage $44 CPC
Attorney $48 CPC
Lawyer $43 CPC
Donate $42 CPC
Conference Call $42 CPC
Degree $40 CPC
Credit $38 CPC
Which Adsense ads pay the most?
In addition to picking the best niche for adsense, you also have options as to which ad type to show. The options are: 1) text & display 2) matched content 3) in-feed and 4) in-article.
In my own experiments, I’ve found higher click through rates with native in-article ads. Those ads perform the best on any of my sites.
The in-article ads will naturally blend with your content and display midway through your blog post. I like these types of ads because they are contextual and usually receive a good amount of clicks.
Sidebar ads are not as good since we are already trained to tune them out.
You can also try Matched Content if you have another content you’d like to promote.
Pro tip: Use Auto Ads by Google
Adsense Auto Ads take advantage of machine learning and place themselves automatically on your site where Google thinks they will perform well.
Google has been testing the Auto Ads feature as a beta since September of 2018 and recently (early March) released this feature to everyone.
Since Google has millions (if not billions) of sites to test, they will most likely be better than you or me when figuring out the right type and placement of the ads.
The only downside of this is that you won’t have much control of how many ads are shown or where they are placed, which if you are picky, might annoy you.
To set up Auto ads on your site, follow these steps:
Sign in to your AdSense account.
In the left navigation panel, click My ads.
Click Auto ads.
On the “Choose your global settings” page, use the controls to select the ad formats that you’d like to show.
Leave Automatically get new formats selected if you want AdSense to automatically add new ad formats to your global settings as they become available.
Click Save.
On the “Place code on your page” page, click Copy code.
Paste the ad code between the <head> and </head> tags of each page where you want to show Auto ads. If you’re not sure how to do this, see Google’s Code implementation guide.
Keyword Industries/Niches
Here are other high paying keywords that you can sasaran in your blog posts
Treatment $37 CPC
Software $35 CPC
Classes $35 CPC
Recovery $34 CPC
Trading $33 CPC
Rehab $33 CPC
Hosting $31 CPC
Transfer $29 CPC
Cord Blood $27 CPC
Claim $25 CPC
Which exact keywords pay the most CPC on Adsense?
SEMrush did a nice study on some of the best keywords by country here.
If you are looking for exact top paying keywords such as mesothelioma which pays $1000+ per click, you can check out the list compiled of 1M+ adsense keywords by GrepWords. For instance, they reported the ultimate top paying keyword “mesothelioma survival rates” at $1006.56 per click.
Here are a few of my favorite top paid keywords per industry found through SEMRush(data for 2020, 2020 and 2020, 2020):
Mesothelioma Keywords sorted by CPC
Mesothelioma is a type of cancer that lines the lungs, stomach, heart, and other organs, and unfortunately can’t be cured. Nevertheless, treatment can help reduce the pain. People that contracted mesothelioma did so at their jobs so that is why you see searches like “mesothelioma attorneys”, “mesothelioma law firms” and “mesothelioma compensation”.
This is a very competitive keyword set so unless you can outrank WebMD and MayoClinic, I suggest you look for other industries.
Keyword
Volume
KD
CPC (USD)
Competition
Results
compensation mesothelioma
10
64.96
568.67
0.91
594,000
mesothelioma attorney houston
30
55.72
545.84
0.74
109,000
mesothelioma attorney california
10
55.3
390.08
0.86
223,000
mesothelioma compensation
110
64
326.85
0.84
596,000
pleural mesothelioma stages
90
71.76
318.44
0.93
148,000
mesothelioma lawyer directory
20
63.42
290.34
0.86
212,000
mesothelioma lawsuit settlements
110
61.8
276.44
0.85
139,000
statute of limitations on mesothelioma claims
90
53.98
274.07
0.82
64,000
lawyers for mesothelioma
40
58.43
265.92
0.86
537,000
mesothelioma settlement fund
40
59.3
257.12
0.82
262,000
Top Paying Keywords for the Lawyer Niche
Being a lawyer must be nice. You get to dress in a suit (which I love) and you also get to afford to spend exorbitant amounts of money for website traffic. Not too shabby.
Keyword
Volume
KD
CPC (USD)
Competition
Results
car accident lawyer moreno valley
90
52.02
584.44
1
112,000
ft lauderdale car accident lawyer
10
48.18
566.17
1
267,000
auto accident lawyers in chicago
90
59.03
542.95
1
2,280,000
car accident lawyer ny
30
53.89
508.62
1
1,320,000
car accident lawyer in phoenix
20
55.27
504.53
0
1,070,000
california motorcycle accident lawyer
30
47.51
475.78
1
5,410,000
car accident lawyer augusta
90
44.3
463.71
1
416,000
car accident lawyer in fort lauderdale
50
47.13
462.97
1
1,110,000
personal injury lawyer ft lauderdale
10
43.06
429.36
1
860,000
dallas truck accident lawyer
90
49.67
426
1
721,000
Doctors keywords CPC Adsense
In this list you will find a mix of people looking for Physicians and people looking for a PhD program.
Keyword
Volume
KD
CPC (USD)
Com.
Results
can you sue a doctor for wrong diagnosis
40
70.83
250.96
0
697,000
doctorate in security
70
74.61
189.19
1
25,000,000
doctor after car accident
40
60.59
136.95
1
29,200,000
doctors car insurance
10
66.17
128.46
1
3,100,000
car accident doctor atlanta
70
43.8
122.42
1
762,000
rehab doctors
210
59.77
118.49
0
22,900,000
business doctoral programs online
30
73.19
118.19
1
1,810,000
best doctoral programs in education
30
77.26
114.31
1
11,000,000
top online doctoral programs in business
10
71.32
112.46
1
995,000
educational leadership doctoral programs online
20
81.12
108.97
1
734,000
Best Attorney Adsense Keywords
I thought attorneys and lawyers were the same. Guess I was wrong.
Here are some other keywords pertaining to attorneys:
Keyword
Volume
KD
CPC (USD)
Competition
Results
personal injury attorney cape coral fl
70
44.08
573.71
0.79
302,000
accident attorney rancho cucamonga
90
46.05
548.48
1
71,000
mesothelioma attorney houston
30
55.72
545.84
0.74
109,000
truck accident attorney san antonio
50
47.2
432.95
0.85
703,000
motorcycle accident attorney orange county
30
52.34
404.05
0.83
2,180,000
auto accident attorney colorado springs
70
51.94
396.78
0.66
280,000
accident attorney riverside ca
30
43.12
390.88
0.51
331,000
mesothelioma attorney california
10
55.3
390.08
0.86
223,000
phoenix accident attorneys
20
54.24
358.08
0.71
1,500,000
louisville accident attorney
20
46.44
345.62
0.63
674,000
Bitcoin CPC Adsense KWs
I threw this one in because the crypto space is just so hot right now. These keywords are not the highest paying on my article roundup but I expect their cost per click to rise in the coming years.
Aside: I personally just love blockchain and cryptocurrencies. Actually, I love it so much that with my company Flux Ventures we launched an entire division just to buy and sell bitcoin and alt-coins.
Keyword
Volume
KD
CPC (USD)
Competition
Results
bitcoin merchant account
20
56.02
64.32
0.87
217,000
bitcoin merchant services
30
62.35
33.24
0.87
336,000
bitcoin mining cloud computing
10
66.05
32.65
0.73
604,000
buy bitcoin australia
30
52.36
21.47
0.32
783,000
buy stocks with bitcoin
50
83.4
21.08
0.46
6,010,000
software mining bitcoin
10
65.75
18.19
0.62
936,000
bitcoin mining gpu
70
71.59
18.19
0.36
696,000
buy stock with bitcoin
30
81.94
17.59
0.48
64,000,000
bitcoin stock chart
210
73.86
16.24
0.09
–
how to invest in bitcoin stock
50
77.64
16.16
0.71
1,060,000
Top Paying Insurance Related Adsense Keywords
The insurance companies surely make a killing from those outrageous premiums they charge us. Otherwise how could they afford all those TV commercials and these crazy spend on Adwords? If you are in the insurance blogging space, kudos to you. You’ve picked a winner.
Keyword
Volume
KD
CPC (USD)
Competition
Results
compare car insurance
70
78.04
469.12
1
5,720,000
auto insurance troy mi
10
66.48
420.29
0.84
1,080,000
car insurance comparison quote
10
77.7
342.54
0.88
2,400,000
cars with cheapest insurance rates
40
85
316.47
0.89
3,200,000
best learner driver insurance
10
67.65
300.26
0.77
830,000
insurance quotes young drivers
10
76.73
299.63
0.94
6,490,000
automobile club inter-insurance
20
84.42
299.49
0.81
783,000
car insurance personal injury
10
82
298.54
0.95
2,210,000
auto insurance conroe tx
40
69
298.08
0.82
443,000
auto insurance philadelphia pa
170
63.03
293.14
0.48
1,330,000
I actually took some of those keywords ^ and launched my site TheInsuranceNerd to attract those high paying clicks ?. So far, so good.
And lastly, how could I forget this…
Best Digital Marketing/SEO Adsense Keywords
If you are a regular reader of my blog, you are most likely interested in all things online marketing / SEO so this list is for you:
Keyword
Volume
KD
CPC (USD)
Competition
seo explanation
10
73.3
108.42
0.42
digital marketing degree florida
30
77.4
100.48
0.96
online courses on digital marketing
10
73.88
92.38
1
digital marketing certificate programs online
20
80.74
87.56
0.91
digital marketing course review
20
67.72
85.6
0.9
internet marketing classes online
70
74.36
83.93
1
courses on online marketing
10
72.8
83.63
0.73
online marketing education
30
75.65
80.56
0.91
email marketing wikipedia
10
79.3
76.14
0.71
digital marketing degree course
20
75.56
72.71
1
digital marketing classes online
30
73.78
70.72
0.94
seo marketing company
90
57.52
58.44
0.65
search engine optimization articles
20
78.13
58.32
0.54
seo companys
20
59.89
54.77
0.87
types of seo services
50
44.34
53.13
0.86
seo technology
110
72.09
49.29
0.75
search optimization companies
10
61.61
48.65
0.83
seo specialists
210
74.3
45.35
0.61
search engine optimization marketing services
10
60.4
44.83
0.59
seo company
30
59.63
43.01
0.74
Keywords to sasaran if you are in the ‘software for fitness’ niche
Keyword
Volume
KD
CPC (USD)
Com.
Results
fitness showrooms stamford ct
10
76.54
138.6
0.3
22,000
ea fitness
260
68.9
84.16
0.03
116,000,000
fitness barre cranberry
30
76.41
72.41
0.89
371,000
fitness center software
10
54.49
67.1
0.81
4,240,000
fitness gym software
40
50.54
63.03
0.56
24,100,000
apogee fitness
30
69.7
60.03
0.16
420,000
fit online classes
10
64.82
59.65
0.39
381,000,000
rpac group fitness classes
40
84.79
57.8
0.1
–
fitness management software
10
52.8
52.73
0.56
17,100,000
Aw man, you still forgot my industry…
No worries, you can find all these keywords (and more!) by going into SEMRush and clicking on Keyword Analytics > Phrase Match (or Related Keywords), typing the keyword(s) that you want and then sorting by cost-per-click.
Here are other ideas to do keyword hunting.
Now, onto my favorite part. The bonuses.
Bonus #1: Target these countries if you want to earn 10x more
Aiming for the right countries can really skyrocket your adsense earnings. Here are the top 10 countries to target:
No.
Country
Avg. CPC ($)
Max. CPC ($)
Avg. CTR %
Average RPM ($)
1
United States (US)
0.40 – 2.3
>50
2-3
2.04
2
Canada
0.50 – 2
>30
2
1.83
3
United Kingdom (UK)
0.10 – 1.6
>19
1-2
1.37
4
Germany
0.40 – 1
>11
1-3
2.62
5
Thailand
0.30 – 1
6
2
1.6
6
United Arab Emirates (UAE)
0.15 – 3.1
11
4
2.07
7
Japan
0.20 – 0.85
4
3
2.44
8
Switzerland
0.20 – 1
6
3
2.35
9
Italy
0.10 – 0.50
3
1-3
0.73
10
China
0.10-0.30
4
1-2
0.9
If you take a look at this chart, you will notice that most of the countries in this list are first-world countries.
How do you sasaran a particular country in your blog?
The easiest way is to blog in their native language. To get visitors from Canada, US, UK or australia, your blog must be in English. Similarly, write in German if you are looking for people from Deutschland.
You may also change your targeting settings under Search Console.
Bonus #2: Unlock even more revenue by blocking low CPC ads
As a publisher, you have a good amount of control as to which Ad Categories you want to show on your site.
If you are trying to raise the CPC, RPM or CPM of your Adsense ads, then I suggest you take a look at your ad performance and start blocking categories that are not paying well.
Here’s how you can do that.
Go to Adsense and on the left hand column click on “Blocking Controls > Content> All Sites”
Click on “General Categories”
Sort by % Earnings (Ascending).
In there you can take a look at which ads are taking a good amount of impressions but generating relatively low earnings.
For instance, let’s say the “Hobbies Games & Leisure” category is taking 4% of impressions yet just making 0.7% of your revenue, you can try and block it, and see if your performance improves.
You may also experiment by blocking certain ad networks. I haven’t personally tried this, but some people claim it works.
A word of caution: Don’t block too many categories (or ad networks) or else you will significantly reduce the bid competition and will start driving your revenue down.
Pro tip: Run Optimization Experiments
You can always run an Experiment (found under Optimization > Experiments) and see if blocking your ads yields more revenue or not.
You can also test if showing 50% of your total ads vs. 100% of ads yields more revenue.
Google Adsense experiments typically last for 10-30 days, up to 100 days (depending on your experiment and traffic).
For instance, I am running the experiment of blocking certain categories, and as you can see below I already started to see some good results (unfortunately Adsense policies prevent me from sharing the exact numbers).
Bonus #3: Steal your competitor’s lunch (aka. find which keywords are driving the most revenue to them)
What if you could view which keywords gets your competition the most clicks and revenue?
I’ll show you how I do it.
The process is very simple and uses SEMRush. (7 day free trial)
All you have to do is:
Find any authority site in your niche. (For the sake of example in online marketing, I will use my own site)
Type that site on the search kafe in SEMRush
Scroll to “Top Organic Keywords” and click on “See Full Report”
On that report, sort by CPC.
Voilá, you have a list of potential keywords that you can now use.
Rinse and repeat with other sites that you admire.
Once you do this process with 3-5 sites, you will have a good set of keywords that you can target. (By the way, you can hire someone on Fiverr or Freeeup [my favorite] to write quality articles for you so you don’t have to actually spend time doing it.)
Bonus #4: Find more high paying keywords using Search Console
Did you know that Google already provides you with the keywords that you rank for?
What if you could optimize your existing blog posts to sasaran even better keywords?
Instead of spending tons of hours writing a thorough post, you could use update an old one and pick juicier keywords.
Here’s how.
Install the Keywords Everywhere Chrome Extension
Head to the Search Analytics under the Google Webmasters Tools
Choose your website
Be sure to check the Clicks, Impressions, CTR and Position boxes at the top
Filter by any specific page that you want keywords to show for: i.e. https://alejandrorioja.com/blog/high-cpc-adsense-keywords/
Since you installed the Keywords Everywhere tool you will see an additional 3 columns on your list, namely: Monthly Volume, CPC and Competition
Unfortunately you can’t sort by CPC so you will have to copy all the data into a spreadsheet and sort it there. I suggest you hit the Show 500 rows at the bottom of Webmaster tools.
I made a Google sheet for you that you can copy (File > Make a Copy..) to sort all your keywords.
Copy and paste all your keywords, and then hit the arrow on the column of CPC and sort from Z->A
Voila, you will see all the keywords that your blog post ranks for, all ranked from highest CPC to lowest CPC.
As you can see this last trick will yield keywords that might not be applicable to your blog post. In my case, “mesothelioma lawyer directory” does not apply to this specific post so I will just ignore it.
However, it will also find keywords that I am already getting impressions like “top paying keywords” but for which I am still ranked on page #2. The secret here is now to extend my existing blog post to include that new keyword so that my page gets bumped to page #1.
Pro tip: You can also sort by Volume or competition to find other hidden gems.
(Remember that now with the new RankBrain algorithm you shouldn’t sasaran each specific long tail keyword but rather target medium-tail keywords that cover a broader topic.)
Related: Remember you can also show ads on Youtube (here’s a fun guide to Youtube SEO).
so, how can you make $100 a day with Adsense?
I don’t know about you, but 100 bucks a day on ads sounds like a good passive income to me ($3k/mo).
Let’s run some calculations to see what it would take to make $100/day on Adsense.
First, some assumptions.
You are targeting US readers (as we saw earlier, US ads pay the most on average)
Your CTR (click-through rate) is 1% (i.e. 1% of visitors click on ads)
Your CPC is $0.50 (your niche is strong but your site is just getting started)
Your RPM (revenue per 1000 impressions) is $2
Btw, you can increase your earnings using Ezoic. (an ad tester platform)
With these numbers we can now calculate how many visitors we need to earn our sasaran amount.
The formula is = Visitors * CTR * CPC + Visitors/1000 * RPM
So with 15,000 visitors per day we obtain around $100/day on Adsense.
(15,000 * 1% * $0.5 + 15,000/1000*$2 = $105/day)
But how do you obtain 15,000 page views per day? Is that reasonable?
Yes, it is reasonable. To do that, you can either
produce 15 articles that get 1000 page views (hard)
produce 150 articles that get 100 page views (much easier)
Learn how to write articles that will attract a lot of visitors.
Want learn how to get more organic visitors? Check this out!
Tips for Youtube CPC
In case you were wondering the same steps apply if you are looking to grow your earnings on Youtube. The same industries, languages and countries discussed above will also do well on YT.
To further optimize your Youtube earnings, you should also include a thorough description of your video that includes the high paying keywords you are targeting.
Here are more Youtube SEO tips.
Conclusion
I hope you found this list of high cost-per-click keywords useful.
I also hope you liked the strategy to find keywords that your competitors are getting money from. If you want additional tools to find keywords, head to my SEO tools list.
Building a high grossing blog is a combination of picking a solid niche, doing SEO on your articles and having fun while at it.
If you enjoyed this post, please leave a comment and share this article with a friend.
I put a lot of work into it so I’d appreciate it if you tweet it out. Also let me know what you want me to write about next! If you want you can hit me up on Snapchat
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